What I've Learnt Being a Content Creator This Year


As someone who loves to see her creative mind come to life, trying to keep yourself constantly creatively motivated and inspired is quite simply exhausting and it's no surprise that I've struggled with it over the years, and this year has been no different but I wanted to talk about it and share some thoughts I've had recently in the hopes it re-ignites my lack of ideas right now. 

Although this blog has been ticking over since 2013, my energy for blogging hasn't always been around. I've dipped in and out of content creating more times than I can count, but there's always something that pulls me back in. At the beginning of the pandemic in 2020, I decided to use my days in lockdown to my advantage and honestly, I think it was the first time since starting my blog, that I *finally* saw some kind of pay off, I was some how constantly inspired, my engagement was at it's best and I was actually seeing some genuine growth with my accounts for the first time in years. 

And although my blogging days have since dried up (trust me, this draft was deleted 3 times before I finally found the right words), I've not limited myself to only being able to write a blog. Instead I've been more active on instagram, being more creative with my shoots, creating videos and generally having a much more successful time than I ever have done with blogging itself. 

But I miss writing, I miss putting photos together and sharing my feelings. Lets be honest, I'm a bit too much of an over-sharer for instagram captions, so blogging desperately needs to make a comeback! 

Right, instead of more ramblings, let's actually get on with todays post...so, what have I learnt? Let's make a trust-y list, shall we... 

No joke, planning really is my favourite part of creating. I love the days when I've got music on full blast, I have a pen and a notepad and I'm just jotting down ideas. The last few months I've been winging it with my content, getting snaps of outfits on my weekends and not really getting to focus on what I want to share or how I want to share it and I can really feel the difference in my dedication to it. 

I've had annual leave this week and it's honestly the first time in a long time I've felt like I've had the time to plan and I've loved it!

Personally, I hate the term 'find your niche' - I understand 100% how beneficial it can be, but I don't have a niche and I find it such a mental battle to limit myself to one area, so if you're anything like me - just don't! But for the most part, I am constantly trying to figure out what works for me, whether it's figuring out how to share my outfits, wanting to share more flat-lays or figuring out how to create more video content, it's all about trial and error! Somedays pay off and somedays don't but eventually it'll fall into place!  

One of the best things about my corner of the internet has been the friendships I've created, from the girls in my earlier blogging days to the girls I can consider my best friends now - making that connection with new people and simply just asking 'can we be friends' has been much easier than I expected. If it's something that you worry about, let me tell you a secret - make that first move with leaving comments on their instagram posts, react to stories or just re-share their posts. These simple gestures have created so many genuine relationships with pals online and it's only a matter of time before I'm asking if they want to have a content day or just meet for coffee! 

Seriously, repeat after me - it's okay to take a break! I'm sure you've all noticed I've taken a fair few in my time, my blog needs dusting off more often than I'd like to admit and occasionally I find myself needed to hit pause with instagram - and it's completely okay. I've taken some time out recently due to being off sick and taking that step back from everything in my life made a huge difference when I was ready to come back again. 

Don't worry, taking a blogging break used to make it shit scared too - but over time I've realised that taking that pause actually helps rejuvenate my overall creative energy. I can't wait to comeback and be better than ever! 

Now this one might sound a little bit silly, but one question you'll be asked from any new content creator is about confidence, in yourself, your style, your photography or going out to take content with other bloggers and to be honest, it's taken me until this last year to get confident myself and even then, most days I'm faking it! 

Most people will remind you that the people seeing you in the streets won't see you again and tbh it's facts. Remembering that they won't see you again or that's probably not even the weirdest thing they've seen all day is a phase that I'll repeat to myself while I'm having my photos taken. 

...okay, now this is the most important fact. Enjoy yourself is such an important part of being a content creators. I honestly spend so much of my spare time working on my content and why would I waste that extra time on something that I didn't love? I've always gravitated towards hobbies that allowed me to be creative and doing this 'online thang' has meant I've been able to focus on something I love but has also given me another income and honestly, if I didn't love it as much as I do, I'd pack it all in tomorrow. 

If we're being completely honest, I do often feel cringe calling myself a content creator/blogger and there's no way I'd ever consider myself an influencer - but finding this creative outlet way back when has been the most beneficial thing for me, I've grown in confidence, I've grown as a creative person and to be honest, I just love how I spend my free time. 

...now if you don't mind me, I've got a couple ideas that I've been avoiding that I think after writing this lil post, I finally feel inspired to do. 

See you all soon x 

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